Handling Market Volatility with AI Support
How India's largest stockbroker automates 70% of trader queries during market peaks.
The Challenge: Zerodha faces massive spikes in support volume during market volatility. Traders need instant answers about order rejections, margin requirements, and account status. Human agents simply couldn't scale fast enough to handle thousands of concurrent queries.
The Solution: They deployed Custodesk's AI voice and chat agents. The agents were trained on Zerodha's extensive support portal (Z-Connect) and could understand complex trading terminology and context.
The Outcome: The AI now handles over 70% of routine queries instantly. This allows the human support team to focus on complex, high-stakes issues like technical glitches or payment failures, significantly improving trader satisfaction.
Key Results
- 70% auto-resolution rate
- Instant response during market hours
- Reduced support costs by 40%